Housewares

Introducing the Wesco Spice Grinder you’ll still be using in 200 years’ time!
 
Wesco’s new spice grinder can be used for salt, pepper, dried herbs, spice blends, etc. It’s equipped with a high quality CrushGrind® mill made from high-tech ceramic which is harder than steel and extremely durable. This is a chemically inert material so it’s ideal for processing foodstuff.
 
The easy to clean mill has an adjusting wheel for setting the coarseness of grinding and the coloured metal cap removes so that acrylic container at the bottom can be filled easily. The cap protects the grinder from dust and dirt.

Available in a wide range of colours, CrushGrind® has passed a durability test equal to an incredible 200 year of normal household use. In fact, the manufacturers of the CrushGrind®   mechanism are so confident in its quality that they offer a 25 year guarantee on the ceramic parts inside.

http://www.wesco.co.uk
 
Additional Information
Height: 160mm
Diameter: 60mm
 




 

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Kitchen accessories from the LDL range play a starring role in a contemporary kitchen makeover in this month’s edition of Ideal Home magazine.
 
The stylish stainless steel Wesco butter dish with white lid can be seen gracing the table in this stylish kitchen diner while on the facing page of this double page spread, the elegant kMix jug kettle and toaster in black can be spotted.

http://www.wesco.co.uk
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Celebrity Wesco Pushboy makes yet another appearance on primetime television!
 
Not content with its starring role in the recent Juan Sheet commercial, the Wesco Pushboy was spotted on television again this morning.

Today’s appearance saw the bright orange version of the classic Wesco Pushboy (50L) waste bin taking a colour-coordinated role in Lorraine’s kitchen as an Asian turkey soup was prepared.
 
Whatever your kitchen style or colour, there’s a Wesco bin solution to match.

http://www.wesco.co.uk
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Apparently, there are some who would consider this massive price tag a good investment, according to this article in yesterday’s Guardian.

http://www.guardian.co.uk/lifeandstyle/2012/sep/20/250000-most-expensive-domestic-kitchen

It seems sophisticated kitchen gadgets are the new status symbol among the rich and famous although, as the author reports, the science is so precise, any culinary blunders will be entirely down to you as opposed to your equipment.

I think there are probably parallels here with the fashion industry. While none of us ordinary mortals will be spending nearly £12,000 on a blast chiller any time soon, modified (and much cheaper) versions of some of these technological breakthroughs will no doubt filter there way down to us in the future.

Meanwhile, for quality, performance and colour with an affordable price tag, see our kMix range:

 

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Adding a bold splash of colour is the perfect way to personalise your kitchen and if you do it via your accessories you don’t have to commit to a colour scheme that might date.

Our stunning kMix range in a variety of luscious colours is the ideal solution for introducing accent colour, as recommended here in the October edition of The Specialist magazine.

 See the full kMix range along with the vibrant Living Colours collection from Wesco in our Kitchen Essentials collection.

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Founded as a family company in 1867, Westermann & Co can look back on 145 years of company history.

Today, the Wesco brands stands for a combination of exceptional German quality, exclusive design and high tech functionality. Long experience in metal manufacturing and design gives Wesco products their unique appeal.

Soon after its establishment in 1867, the company began to specialise in the processing of metal plates for household goods and the product range has developed continuously ever since.

In the 1920s, Wesco introduced the "ash can" into its product range and then launched its first "pedal” bin.

Today, the range of household goods includes more than 50 waste bins in various designs. Some of these products are modelled on the classic precursors which have inspired the use of classic design elements in the development of modern products.

Wesco design is characterised by the company's long-standing experience with metal as working material. It is this familiarity with the material that enables the company to shape it in a new and exciting way.

Colour is now a key feature of the Wesco product range with the introduction of the Living Colours Collection in 2012. Indeed, the classic Wesco 50 litre swing bin in pillar box red is currently starring in a television commercial –  http://blog.ldlonline.co.uk/BlogDetail/7925/As-seen-on-TV-

Wesco also offers an extensive range of built in kitchen bins including the market leading Pullboy Z, an excellent solution for a large capacity, completely hidden waste bin.

All of these ranges are available from LDL Components either from stock or on a special order basis.

http://wescowastebins.co.uk

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Sharing top billing with Juan Sheet, the cleaning superhero who repeatedly saves the day on our television screens, is the classic Wesco 50 litre swing bin in pillar box red.
 
In this latest ad for the super-strong kitchen towel brand Plenty, Juan is faced with restoring a bespattered bin to its former pristine glory.

Needless to say, just one sheet of the paper towel does the trick and the iconic bin is left looking stunning.  

Or as Juan Sheet puts it ‘Now it sparkle like diamond!’

See the  Ad here :    http://www.plenty.co.uk/TVAds/Index/1

http://www.wesco.co.uk


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Having visited many kitchen showrooms over the last few years I am still surprised by the number that do not prop displays in any way.

Not only does a tastefully propped display make a showroom look much more inviting but it also gives the showroom visitor a much better idea of how it would look in their home.

LDL can provide you with many items to do this, such as Wesco Housewares in fabulous colours to match your décor and Kenwood mixers and accessories, also in a dazzling array of colours, to give the impression of a proper working kitchen.

Don’t forget all those clever internal drawer and cupboards accessories, too, all available on display terms when updating your showroom. Not only that but with the right point of sale material you will find that you can also make those valuable add on sales.

You don’t even need to hold stock as LDL will send it direct for you !

You could even consider offering these items as a ‘welcome to your new kitchen’ gift as this has more perceived value than a discount.

For ideas on how best to utilise and organise your drawer and cabinet space, see Blum’s Dynamic Space programme along with the range of offerings from LDL, such as cutlery inserts and plate racks.

From a personal point of view I think that the showrooms that recognise the benefit of creatively propped displays will always do better than those that don’t.

Let’s face it, would you rather shop somewhere inviting and inspirational or somewhere that is cold and soulless?

Why not take a look at the Kitchen Essentials section of the LDL website and get propping?

Adam Wheeler
Sales Office Manager 
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That’s the theory behind the award-winning Robert Welch Kitchen range, now available from leading distributor, LDL Components Ltd.
 
Designed to enhance the daily task of cooking through exceptional performance, the Signature range of knives and accessories, cutlery, utensils and salt & pepper mills is made from the finest stainless steel.

With an impressive 50 years’ heritage, the Robert Welch product range is designed and manufactured exclusively at the company’s headquarters in the Cotswolds.

Every product combines functionality, premium quality, durability and ease of use.
Signature Knives have been designed in consultation with professional chefs to be comfortable in the hand yet give optimum cutting action.

Made from fully forged German DIN 1.4116 stainless steel, each knife has been individually constructed for its specific task in food preparation to minimise fatigue. All Signature knives are gift boxed, have a lifetime guarantee and are dishwasher safe. 

Signature Utensils combine functionality in the kitchen with the aesthetics of fine tableware. Made from the finest 18/10 stainless steel, the Signature Utensils feature comfortable rounded handles with a lipped end.

As with the knives, Signature Utensils have a lifetime guarantee and are dishwasher safe.
 
Famous the world over for style and performance, Robert Welch stainless steel cutlery sets are available in a variety of inspired designs. Dishwasher safe, the spoons and forks are made from the highest quality 18/10 stainless steel while knives are forged from specially hardened stainless steel for a fine cutting edge.
 
Designed to be robust enough for everyday use in the kitchen but also elegant enough to use at the table, Robert Welch Signature salt and pepper mills feature a fully adjustable CrushGrind® mechanism. The ceramic mechanism delivers unrivalled levels of precision and can grind salt, pepper or dried herbs and spices.
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For all those would-be professional chefs out there inspired by programmes like Masterchef and the Great British Bake-off, you can now get the look with our new pan hanging racks and magnetic knife racks.

These two new additions to our Kitchens Essentials range offer convenient and accessible storage for some of the most frequently used items in the kitchen.

The chrome pan hanging racks are designed to be suspended from the ceiling and are available in both square and oval options. Each rack is supplied with a selection of swivel, pan and s-shaped hooks as well as ceiling hooks and hanging links.
 
Also new to the Kitchen Essentials range is the Bisichef Professional magnetic knife rack. The preferred choice of professional chefs, the knife rack stores items quickly and safely within reach of the preparation area and has extra strong magnetic rails to accommodate even the largest of knives and cleavers. In a choice of 350mm and 500mm length, the knife racks have a heavy duty, black finish and a hidden fixing system so that no screws are visible.
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